
Ari Presler, CEO of Silicon Imaging sent me this press release a day early for you guys as they are announcing this at NAB 2009 tomorrow. It is my pleasure to be the first to introduce this to you... Integrated Digital 3D Cameras with a small form factor for those tough shots...
Here is the full press release:
Hollywood, CA - Silicon Imaging, the company that enabled the digital shooting of this years Oscar winning Best Picture Slumdog Millionaire, is now changing the face of stereo-3D cinematography and production. The company unveiled the world’s first integrated 3D cinema camera and stereo visualization system at NAB 2009. The SI-3D shoots uncompressed raw imagery from two synchronized cameras and encodes directly to a single stereo CineFormRAW QuickTime file, along with 3D LUT color and convergence metadata. The stereo file can to be instantly played back and edited in Full 3D on an Apple Final Cut timeline, without the need for proxy conversions.

"The SI-3D camera system streamlines the entire stereo-3D content acquisition and post production process;” states Ari Presler, CEO of Silicon Imaging. “Combining two cameras into a single control, processing and recording platform enables shooting and instant playback like a traditional 2D camera with the added tools needed on-set to analyze and adjust the lighting, color, flip orientation and stereo depth effects. In post, a unified stereo file plus associated metadata can be immediately graded for dailies, edited, and viewed in either 2D or 3D.”
The SI-3D system uses two remote SI-2K Mini cameras with an P+S interchange lens mount connected to a single processing system via gigabit Ethernet where they are synchronized and controlled through the familiar SiliconDVR touchscreen interface. On-set, each camera can be viewed individually or in stereo mixed modes using modern 3D LCD and DLP displays. Various tools are used to visualize and adjust the focus, lighting and 3-D effects including alignment grid overlays, false color zebras, digital zooming, edge detection, spot meters, dual histograms, parallax shifts, anaglyph mixing and wiggle displays.
Unlike modern HD cameras, which develop and compress colorized imagery, the SI system captures raw “digital negatives” where they are non-destructively developed and colorized for preview using the cinematographer's desired "look" for the scene. This color metadata, along with stereo convergence, flip orientation from beam splitter rigs and alignment data are encoded into a single CineFormRAW QuickTime stereo file. These files can be edited directly in Apple Final Cut without the need for conversion or rendering. With the addition of CineForm’s Neo3D, convergence plus stereo or individual eye color adjustments can be dynamically controlled and modified, while viewing live 3D playback using side-by-side, over-under, or interlaced output modes.
“Driven by increasing numbers of 3D film projects planned by Hollywood studios, the demand for efficient 3D camera and post workflows has increased significantly in the last two years,” said David Taylor, CEO of CineForm, Inc. “The combination of the Silicon Imaging SI-3D camera with CineForm high-fidelity compression-based 3D workflow will significantly reduce overall project complexity and costs.”
"The Silicon Imaging camera’s form factor and flexible lens mounting system enable us to develop innovative lightweight beam-splitter and parallel rigs to shoot steadicam and hand-held stereo footage with incredible latitude and film like results" stated Max Penner, CTO of ParadiseFX. "We have the SI Mini’s as part of our 3D camera package to shooting feature films including Thomas Jane’s “Dark Country 3D”, Patrick Lussier’s, “My Bloody Valentine 3D” and Joe Dante’s “The Hole 3D”."

“There is an incredible amount of latitude and resolution from the Silicon Imaging cameras” states William White, CEO of 3D Camera Company. “Shooting directly to SSD gives us the flexibility to record stereo footage in an extreme lightweight and rugged configuration as shoulder or vehicle mounted for ‘Rescue 3D’ and even body worn for shooting from a skydiver in the upcoming ‘Human Flight 3D’. The SI-3D system with on-set visualization and integrated stereo workflow will speed up our entire shooting and production process for creating compelling 3D content.”
Silicon Imaging will be demonstrating the SI-3D system at NAB 2009 in Booth SL11605.
About Silicon Imaging Silicon Imaging, Inc. is the leader in IT-Centric Digital Cinema cameras, Stereo 3D recording and RAW workflow solutions. Silicon Imaging is enabling cinematographers and television productions the ability to shoot film-like content with greater latitude, superior color management and more efficient workflows than alternate raw or traditional tape-based HD cameras. The Silicon imaging cameras were used for the ground breaking digital shooting for the 8-time Oscar winning Slumdog Millionaire, which included Best Picture and Best Cinematography. Visit us on the web: www.si-2k.com
The things I like about this system is that it is proven, integrated and elegant whereas before cameras had to be, for lack of a better word, "hacked" together. I am so excited that mainstream solutions are really starting to take off now for 3D filmmakers. After speaking with many filmmakers over the past year who were engaged with the SIs like Thomas Jane - I have no issue with endorsing this 3D solution - which is now even better. Check them out at NAB!
Mr. Presler's image courtesy of The Business Review (Albany)
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