As they say, if you don't vote, you can't complain.
Whip It apparently made just $1.5 million last night (it really is the
That Thing You Do of 2009). If women at large cannot bother to support a purely mainstream and commercial entertainment that is also a good, genuinely feminist movie, then they deserve to have nothing aimed at them except more variations of Jennifer
Aniston or Katherine
Heigl starring in "I'm Nothing Without A Man". This is the same as parents complaining about quality family movies and then ignoring
The Iron Giant. It's the same as horror nerds complaining about remakes and reboots, yet ignoring
Drag Me To Hell and
Jennifer's Body*. You want to enjoy the trash, fine. Goodness knows I'll be there for the
A Nightmare On Elm Street remake on opening weekend despite my better judgment. And I'm more than willing to sit through
G-Force or
Alvin and the Chipmunks 2 if my daughter will enjoy them. But when you ignore the commercial, mainstream entertainment that is actually good or original, then you signal to execs that their laziness is actually a preferred strategy. Reap what you sow, alas.
Scott
Mendelson* As for horror fans, thanks for supporting
Zombieland. It did about $9 million last night and will be number 01 for the weekend with around $25 million.
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